From childhood, we are upskilling ourselves. We Upskilled from a Crawl to a Walk as a child, from school to college as a teen and from being dependent to finding independence as an adult. However, something that came so naturally to us in childhood, becomes rarer as we grow older. The law of inertia seems to catch up and Comfort and Familiarity take centre stage.
I started my career in Media Planning and was part of the largest Media Agencies for the first 3 years of my career(2003-2005). These were the golden days of Television(K Serials on Star Plus), Print(Full Page Ads were in every alternate right side page) and my paltry media planner salary was justified by invitation to lavish media parties every week. However, I was eager to learn new things and Digital was an up and coming medium with a crazy growth rate.
I mustered up the courage to change from a conventional agency to a digital agency, and not only did I get an immediate 2X increase in salary, but things that were about to happen in my career in the future were determined by this move.
I chose Upskilling over Inertia/Familiarity, and that led me to roles in a top travel commerce company and finally a role in one of my dream companies (Facebook). This transition was pretty difficult in my time but now day’s things are much more organized and simple, so much so that if you type “short term online digital marketing course” for instance you can view a whole lot of options at your ready disposal.
In the last 15 years, fundamental ecosystem changes have disrupted the way things work.Take a few examples :
In fact, Did you know: Cristiano Ronaldo makes more money being an influencer on Instagram than he does playing soccer for Juventus (Yes it’s true: Link)
Adapting to Digital, Social, New age Content Creation are things that one must adapt to in this new age and time. With COVID19 and Work from home, Consumer behaviour has fundamentally changed. The new normal has changed the purchase pathway and both Brands and us as individuals must adapt to Unlock the new normal.
Upskilling oneself with Digital Skills also means a plethora of new job opportunities that open up in today’s world : The ever growing Gig Economy(Fiver, Freelancer etc), Becoming a Social Media Influencer (IG,YT etc) or Digital Marketing are best examples of readily available jobs that exist in the market.
The way I look at it is a supply and demand curve that we all have read in economics in childhood. Today’s traditional media has lesser demand and more supply which creates disbalance. Digital Marketing is a right balance of Supply and demand and hence is correctly positioned as a correct career choice.
So when are you starting to Diligently follow this Life Skill and how soon? 🙂
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