Unlike Twitter, we will abide by government regulations: Mayank Bidawatka, Co-Founder of Koo

In an interaction with BestMediaInfo.com, the Co-founder of the micro-blogging platform talks about the app’s growth plans and why it shouldn’t be seen a desi copy of Twitter...

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Sportskeeda brings a new digital show featuring cricketer Sanjay Manjrekar

The non-fiction web series will feature unheard stories, behind-the-scenes trivia, along with game reviews and analysis in a short, daily, snackable format. New episodes of ...

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Poco India refreshes its visual identity, unveils new brand logo and mascot

The new logo is designed with the intent of re-defining madness. Imbibing the madness and eccentricity of the brand, ‘Made of Mad’, the new brand logo, is a representation...

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Social commerce to reinvent future, says Sunny Kataria of OLX

After witnessing 54% YoY growth after the lockdown, OLX Advertising is anticipating similar growth this year as well. It has also witnessed 30% growth in daily active users from...

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Talentedge awards digital mandate to #ARM Worldwide

The agency won the mandate after a multi-agency pitch for managing the written and visual content, product communication, technology consulting and social media marketing...

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Kinnect bags digital media mandate for TVS Motor Company

The agency will work on TVS brands StaR City+, Sport and Jupiter. The account was won following a competitive multi-agency pitch Kinnect is awarded the digital mandate...

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Can India’s Twitter rival Koo sustain the frenzy?

Experts say Koo can truly succeed if it doesn't get stuck in the nationalistic fervour and works on the product side and quality to have its own original identity..

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HT sets foot in Bengaluru with lifestyle supplement HT City

This is a digital-only edition and will be available to readers only through subscription as it is behind a paywall Hindustan Times’ lifestyle and entertainment supplement...

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IAMAI includes government’s suggestions, releases implementation toolkit for its self-regulatory framework for OTT platforms

The association has reacted quicky after I&B Minister Prakash Javadekar informed the Rajya Sabha Tuesday that the government was ready with guidelines and directions...

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Every second online news reader will soon be on HT group platforms, says Puneet Jain of HT Digital Streams

The Hindustan Times website recently went through an overhaul. In a conversation with BestMediaInfo.com, the CEO of HT Digital Streams talks about the growth strategy...

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#BestOfTweets: Twitter reveals brands that won the Super Bowl

Here is a sneak peek at the real winners of the night; the ads that had everyone talking on Twitter. Finally, the list of winners of this year’s #BestOfTweets Brand Bowl LV...

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Disney+ Hotstar onboards nine sponsors for ‘Paytm India vs England’ series

The platform announced Dream11 as the co-presenting sponsor, ICICI Bank and Tata Cliq as the ‘powered by sponsors’ Premium streaming platform Disney+ Hotstar has announced...

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Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena

Saksena, COO, Cinemas, BookMyShow, talks about the company’s new transactional video-on-demand streaming service and how it’s placed in a highly competitive OTT market...

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MatrimonyBazaar gets a new brand identity as WeddingBazaar.com

WeddingBazaar has embarked on a journey to offer the widest range of wedding services to the Indian consumers and digitise the wedding services industry to help SMEs...

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Cure.fit acquires fitness facilities aggregator Fitternity

While Fitternity will continue to exist as a separate platform, the move will allow Cure.fit to scale Cult Pass – the company’s recently launched all-access pass to the best gyms...

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Lyxel&Flamingo expands operations, opens office in Bengaluru

The agency grew at almost 100% CAGR in the last three years, added 75+ employees and 40 new clients in 2020 Lyxel&Flamingo (L&F), a digital-first, full-service marketing...

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Instagram launches a Parents Guide to help young people stay safe on the platform

The Guide aims to help young people remain safe by informing parents about all the safety features that exist on the platform. It is a resource from Instagram, available across...

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Kinnect secures digital media mandate for Maple

The agency will undertake digital media planning and strategic requirements for the brand, including social media management, web solutions, influencer outreach...

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U&I reveals its new logo with tagline ‘Born to Win’

The new logo reflects a more modern look and captures the company’s mission to deliver excellent quality, performance, and service support dget accessory and consumer...

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Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo

In an interaction with BestMediaInfo.com, Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, talks about their marketing plans for Lay’s and discusses...

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Httpool launches a whitepaper on ‘Native Advertising – Why it continues to be a favourite’

his whitepaper offers a glimpse into the current native advertising landscape by mapping current technical standardisation efforts, identifying gaps, and recognising the industry...

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Kantar and Google launch Independent Brand Lift Measurement of YouTube Ads

As part of Kantar’s Project Moonshot, migration to Google’s Ads Data Hub now enables marketers to assess YouTube ad performance across all devices and platforms without the use of pixels...

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India’s adex to grow nearly 11% in 2021, digital on fast lane: Dentsu Digital Trends Report

After shrinking more than 17% in 2020, India’s advertising expenditure is making a gradual recovery. Digital, on the other hand, continues to be on the fast growth trajectory...

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Evolve Digitas to handle digital mandate for GMR Aerocity

The mandate includes digital creative strategy and social media for positioning GMR Aerocity as a top commercial hub with its partner hotels and commercial establishments...

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TheSmallBigIdea’s TSBI Bharat wins social media mandate for Zee Vajwa

A diverse array of content strategies were implemented by TSBI Bharat to amplify Zee’s first Marathi music channel TheSmallBigIdea’s ‘TSBI Bharat’ bagged social media...

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ESPNcricinfo and realme join hands for India-England series

The association is set to involve viewers in exciting ways through contests, giveaways and to promote the launch of realme X7 5G and X7 PRO 5G smartphones With the nail-biting...

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Sakal chooses Quintype as its digital publishing partner to widen online presence

Sakal will rely on Quintype for content management, monetisation, audience engagement, real-time analytics, omni-channel content distribution, API access and multi-site...

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Amid on-going soap war, Brinton Pharmaceuticals launches new digital ad for its Neo-bar Soap

The #NoPHightingPlease campaign says fighting only over PH levels is of no use as various other aspects are also important while buying soap. The digital ad talks about Brinton’s Neobar...

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First Economy wins digital and creative mandate for Shilpa Shetty Kundra’s DreamSS

The agency will strategise and manage the brand's overall communication and digital presence First Economy has won the digital marketing and communications mandate...

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Yaap bags NIXI’s social media and brand development mandate

The agency will be responsible for revamping the brand’s visual identity across all communication channels and digital touchpoints The National Internet Exchange...

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Olx rebrands its Aasaanjobs job board to Waah Jobs

It aims to grow the number of monthly active job seekers on the platform by 10x over the next five years by simplifying job discovery and efficient match-making...

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Online gaming industry seeks harmonising of central, state laws to reach full growth potential

While recent reports predict a phenomenal growth for the industry, gaming platforms feel it will be possible only if laws are streamlined. They want Niti Aayog to bring all such...

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Amazon Founder and CEO Jeff Bezos steps down

Bezos will hand over the CEO role to Andy Jassy who currently heads Amazon Web Services Amazon Founder and CEO Jeff Bezos said Tuesday he would step down and transition..

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Times Internet signs deal with Twitter to drive content-led solutions

Advertisers can access Times Internet’s premium content-consuming digital audiences across nine languages on Twitter. Advertisers will be offered access to 16 mn+ Times...

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Body shaming on Bumble? You could get banned from app

The dating app is updating terms and conditions to explicitly ban unsolicited and derogatory comments about someone’s appearance, body shape, size or health. Bumble encourages...

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Google launches inaugural Indian edition of YouTube Works awards

The last date for submission is February 28, 2021. Winners will be announced in April 2021 Recognizing the adaptability of marketers to a digital-first mindset, the first India...

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Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts

The e-retail platform has been forced to change its logo over a complaint filed by an activist who alleged the brand's signage was offensive towards women. The industry feels...

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WATConsult’s Dash services help Tata Nexon EV analyse its performance with real-time data and insights

The agency leverages its Dash services, a single view dashboard solution that monitors and analyses brands’ KPIs across touchpoints WATConsult has scaled...

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AdLift announces senior-level elevations to strengthen its services across Gurgaon, Mumbai, Bengaluru

Rishabh Mahendru given the responsibility of Assistant Vice-President, Client Servicing and Moolaram Mundliya is Head, SEO AdLift, a global digital marketing agency...

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Urbane Media will handle digital mandate of Denver

The agency will drive Denver’s digital marketing efforts. In order to build and strengthen the brand’s digital identity, it will focus on media buying, promotional campaigns...

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Chimp&z Inc appoints Ashish Duggal as VP – Growth and Operations

Duggal will be managing the current portfolio and leading new business for the digital agency Digital communications agency Chimp&z Inc has announced the appointment...

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Despite backlash over privacy policy, are Indians actually ready to leave WhatsApp?

The outrage over WhatsApp's new privacy update has forced it to delay the implementation for three months. We ask experts if people will really migrate to other...

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Wunderman Thompson reveals 100 trends that will shape 2021

The wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours across 10 sectors underman Thompson has...

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Sunil Doshi partners with Rainshine Entertainment to create Manzar Studios

The content studio’s focus will be to trans-create and adapt contemporary stories for India as feature films, series, shows, animated content, etc. It also aims...

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IdeateLabs hires Lokesh Shah as VP, Brand Solutions

Shah has worked across agencies, including Cheil India, Lowe, FCB Ulka, Havas Worldwide and TBWA IdeateLabs, an independent digital-first creative agency...

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FoxyMoron appoints Naman Surana as National Business Director

Surana will work closely with teams across the agency’s Mumbai, Gurgaon and Bengaluru offices. His last stint was with DS Group Digital advertising agency...

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Has digital over-reliance worked for brands?

Digital has grown to become the second-largest advertising medium after TV. Is there a flipside for brands spending too much on digital? While brands...

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NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds

Richa Singh, Managing Director, India, Natural Diamond Council, explains how digital channels can be leveraged to create brand recall and desirability for natural...

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Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International

In a conversation with BestMediaInfo.com, the CEO of Dentsu International India shares the advertising outlook for 2021 Digital will grow at 20% in 2021...

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#BestofTweets 2020: How brands used Twitter to connect with audiences in India

Brands across categories have leveraged Twitter’s influence to strengthen their presence among audiences, resulting in campaigns that warmed the heart...

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Digital ad spend will grow in 2021 but print and outdoor to remain impacted, predicts S Prasanna Rai of Wipro Consumer Care

The behavioural pattern of consumers would continue to be dominated by an underlying fear of uncertainty in the next year, says the Vice-President, Marketing...

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Free effective ways to market yourself online

Remember that your personal image is closely connected to your business. Do not make a mistake that would lead to damaging your professional integrity...

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How to tell if your digital marketing campaign works or not

When you launch a digital marketing campaign, it is very important that you measure success rates. A campaign is considered to be a success when your goals ..

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Will adding more content to your website improve your SEO?

Do you really need to add a ton of web content pages or blog posts to your site to improve your SEO? Let’s take a look Every website owner will look at their...

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